According to the trademark filed with the US Patent and Trademark Office (USPTO) on August 26, the trademark contains downloadable applications for viewing, storing and managing virtual items, digital collectibles, digital currency and digital currency NFT, "Online World".
It also registered trademarks for "Retail Store Services Featuring Virtual Items" and "Online Virtual, Augmented or Mixed Reality Environments" Fashion and Business Exhibitions and "Online Marketplace for Buyers and Sellers of Virtual Items".
Luxury brand Hermès has filed a trademark application for its name, and claims the program has expanded to
▶️NFTs virtual currency
▶️CryptoNFT transaction
▶️Virtual good market
▶️Virtual clothing, shoes and fashion show
...and more #NFT #Metaverse #Web3 #Crypto #Hermes_Paris pic.twitter.com/hdvsXeQtrC
A new trademark application is due in January and Metabirkins founder Mason Rothschild will file a lawsuit a few months later over the alleged use of the brand's Birkin name to profit from the sale and resale of his NFT Metabirkins.
In a nearly 47-page copy of Rothschild's legal complaint, Hermés claimed that "the MetaBirkins brand just plagiarized Hermés' famous Birkin trademark by adding the generic prefix meta' to the brand-name trademark Birkin" and then manufactured a part of the MetaBirkins Hermes Birkin bag.
Related: New Study Shows Metaverse Is Key to Long-Term NFT Success
The lawsuit against Rothschild may be one of the reasons why the company continues to file its own safeguards, which will include Metaverse, crypto and NFT related products and tokens.
Luxury brands are neither the first nor the last to take action in Metaverse.
Earlier this year, Decentraland's Metaverse fashion show, a four-day digital fashion event, showcased wearables on a virtual runway, including Dolce
