The target audience for the service is Gen Z customers.
SpaceTycoon customers can design their own Samsung merchandise, such as Galaxy smartphones, TVs and home appliances.
Samsung Electronics today launched its virtual playground Space Tycoon on the Metaverse platform Roblox in various countries around the world.
In a press release shared earlier, Samsung announced that Roblox's playground in the ecosystem will allow customers to create and play games in the virtual world and use Samsung products. Additionally, the technology company revealed that it is targeting Gen Z consumers.
"We want to allow Gen Z customers to experience Samsung products in a way they have never experienced before," executive Samsung Electronics Corporate Design Center said. "We will continue to present content that can provide current and future customers with more meaningful and interesting digital experiences."
Space Tycoon is set at the Samsung space station and research lab, where alien characters work on the tech company's hottest products. It contains three entertainment facilities, namely resource purchase, game mall and product manufacturing laboratory.
Unreal World will allow customers to design their own Samsung merchandise such as Galaxy smartphones, TVs and home appliances. The platform will also test the creativity of customers in real-life SpaceTycoon transformations.
For example, the version content is as follows:
Smartphone foldable Galaxy Z Flip, it can be turned into a bag or an electric scooter, just as customers will have a JetBot vacuum cleaner into a hoverboard or a Sero TV into a one-person helicopter, customers will be more imaginative.
SpaceTycoon will be released in 14 languages, including the most used languages in the world, such as English, Chinese and Spanish. According to the announcement, new functions including social interaction between customers will be added in the future.
